Ban of Tobacco Ads by the Government of India
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To download Ban of Tobacco Ads by the Government of India case study
(Case Code BECG002) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BECG002 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling ChargesThemes
Ethics in Business
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| Case Length |
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8 Pages |
| Period |
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1981-2001 |
| Pub. Date |
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2001 |
| Teaching Note |
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Available |
| Organization |
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Indian Tobacco
Company Philip Morris |
| Industry |
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Food,
Beverages & Tobacco |
| Countries |
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India |
Abstract:
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In early 2001, the Government of India (GoI), announced that
it would table a bill banning tobacco companies from advertising their products
and sponsoring sports and cultural events. The case 'Ban on Tobacco Ads by the
Government of India' gives an overview of the issues that have been raised by
this decision. The case brings to the fore both the ethical and commercial
dimensions of such a ban.
It looks at international precedents to such bans and
examines the correlation between cigarette advertising and consumption. The case is aimed at MBA/PGDBA students as part of the Business Ethics curriculum.
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The case helps them to understand the role of
ethics in a business decision. From the case, students are
expected to understand where to draw the line in making
decisions, which involve ethical and commercial considerations.
Students are also expected to understand that the element of
social responsiveness as well as social responsibility attached
to a business ethics dimension results in corporate strategy or
business policy.
Thus, the connotation of ethics goes beyond the
illegal acts of professional managers or entrepreneurs. It
covers the entire gamut of business operation, which includes
ethics in advertising.
Issues:
» Social Responsibility
Contents:
Keywords:
Government of India, GoI, bill, banning, tobacco, advertising
, products, sponsoring sports, cultural events, Ban on Tobacco Ads case study,
case study, ethical, commercial dimensions , ban, cigarette advertising
,consumption.
Ban of Tobacco Ads by the Government of India
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